About I'd Rather Create.

Founded in late 2018 in Bel Air, MD, I’d Rather Create (formerly Harford Designs) provides polished, professional brands and websites that demonstrate authority and expertise for businesses in the financial, law, and professional services fields.

It’s founder Jessica Valis brings over fifteen years experience in branding and publishing—from Wells Fargo Securities to her multiple agencies. 

Working alongside financial advisors and attorneys, our team understand the intricacies of compliance, tight deadlines, and zero margins for error.

I’d Rather Create specializes in website design, logo design, branding, content marketing and SEO. We aim to capture your niche market through targeted research and innovation.

Meet the team

Jessica-Valis-2025-500x

Jessica Valis

Founder, CEO
jordan-gerald

Jordan Gerald

Project Manager
Debbie-Fick

Debbie Fick

Production, Social Media
Jalisa-Keyser

Jalisa Keyser

UX, Production

Take website redesign off your growing to-do list.